From the £24,000 ($37,470) Vertu Red Gold Black DLC to the £50 ($78) Rook, the 2015 smartphone market seemingly has a device to suit every wallet.
But do you get what you pay for?
The Vertu comes with a super-robust sapphire display screen and boasts 64GB of internal memory. It has a 13 megapixel camera and also claims to have 300 hours stand-by battery life.
It's a top spec with a top price tag - but before you start selling the family silver you no longer need to dig that deep for a decent smartphone, said CSS Insight analyst Ben Wood.
"I think £200 is a lot of money for a phone now," he told the BBC.
"We have reached a point in smartphone evolution where devices have become 'good enough'.
"There are degrees of cheap. If you are not fussy about brand, an Android device is now very easily available indeed.
"You can get a decent camera, you can get good performance and a decent processor."
http://www.bbc.co.uk/news/technology-33757083