The letters A, O & B are vanishing around the UK. Why?
Posted: 09 Jun 2015, 15:58
The letters A, O & B are vanishing from landmarks around the country.
S- who is d-ing it, -nd why -re they d-ing it?
It's all to raise awareness of a lack of donors during National Blood Week. A, O and B represent the different blood groups, which are in short supply.
National Blood week runs from June 8 to June 14, with the hashtag #MissingType.
It's a smart marketing campaign.
Plenty of big names are on board with the scheme, which is being run by the NHS: Green and Black's are among the firms who have made a stand, dropping letters from their ch-c-l-te
http://www.bbc.co.uk/newsbeat/article/3 ... the-uk-why