There are 83 million mobile phone contracts in the UK. In other words, there are a lot more mobiles than there are people.
And with two-thirds of UK residents now using a smartphone, what is the smartest way to get the best deal on a new mobile?
In just a few years, mobile phone makers have become household names, from Apple to Google, Samsung to Sony, and HTC to Motorola.
They all launch their latest models with huge fanfare and glitzy advertising. But Gareth Beavis, from website TechRadar, who reviews phones and tablets for a living, says it is best for phone owners to avoid the hype if they want to save money.
Mobile phone manufacturers have slipped into a cycle of launching new phones in February or March and September, in time for the Christmas rush. He suggests that avoiding the purchase of a new phone when it is launched is sensible financially.
But he believes there is now very little to choose between the most popular makes, so he says picking a mobile really is about the best deal rather than brand loyalty
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http://www.bbc.co.uk/news/business-29377064